Title: Zzzleepsurance
Client: ZzzQuil (P&G) x Snack by Income

Singapore is one of the most sleep-deprived nations in the world. So we flipped the script: What if sleep could earn you something?

Introducing Zzzleepsurance - the world’s first sleep-powered insurance plan. In partnership with ZzzQuil and Snack by Income, we created a rewards-based system where the better you sleep, the better your insurance coverage. Verified purchases of ZzzQuil + quality ZZZs = bonus coverage tracked via app.

A campaign that didn’t just promote sleep - it turned it into currency.