Title: Banana x Papaya
Client: Google

To launch Google Gemini in APAC, we asked Oscar Piastri to create his #DreamTrack using AI.

What he imagined was unexpected. A bizarre papaya-themed circuit, complete with an otter running across it, inspired by the real-life moment at the Singapore GP.

We then brought that dream to life on an RC track and had Oscar race it.

But the idea didn’t stop there.

We opened it up to Papaya fans across the world, inviting them to create their own AI-powered dream tracks. What started as a regional launch quickly became a global movement, with thousands of fans participating and sharing their creations.

From one dream track to a world of imagination, Gemini turned fans into creators.