Title: Skins
Client: PETA
Featured in: USA Today, Paris Fashion Week
This campaign confronted fashion’s darkest truth: if you wear animal skin, you’re complicit in the trade that kills for it.
With striking visuals and a provocative message—"Wear it and you own it"—we showed consumers that every exotic skin comes at a brutal cost. The campaign sparked global conversation, earning features in USA Today and a showcase at Paris Fashion Week.
A visceral reminder that cruelty isn't fashionable.