Title: Generations of Care
Client: Vicks (P&G)

The first film in the #TouchOfCare series told the powerful true story of Gauri Sawant, a transgender woman who adopted a child against all odds—and in doing so, became a mother in every sense.

It challenged the idea that family is defined by blood. Because you don’t care because you’re family. You become family because you care.

The film sparked national conversation, inspired a TV series, and helped shift how India sees the transgender community.

Care creates family. And it transforms lives—on both sides.