Title: Shove/Punch/Slap
Client: AWARE Singapore (Association of Women for Action and Research)

You might cover up the bruise the first time. But it won’t be the last.

This stark print campaign for AWARE Singapore delivered a chilling truth about domestic violence:
“If it happens once, it could happen again. Stop the cycle before it starts.”

Through hauntingly simple visuals, the print campaign urged early intervention—because recognising the first sign of abuse can be the difference between breaking the cycle and being trapped in it.