Title: Where Joy Lives
Client: Vicks (P&G)

Set in South Africa, “Where Joy Lives” is part of the Vicks #TouchOfCare series and is inspired by the African philosophy of Ubuntu -“I am because we are.”

The film tells the moving true story of Lizo Tom, a man who lost his only son, yet chose to turn grief into grace. In honour of his son's memory, Lizo opened his heart and home to children in need, becoming a father to many.

It’s a story of resilience, compassion, and the power of care to rebuild lives. In a world defined by what we’ve lost, Lizo showed that care can help us find purpose again.

Because where there is care, there is always room for joy.