About Mihir
(a.k.a. The Hairy One)

Despite what the name suggests, I’m not particularly hairy. But “Mihir the Hairy One” has a nice ring to it, and let’s be honest, Dhairyawan was never going to fit on a campaign T-shirt. In Southeast Asia, my last name was always a conversation starter… or a pronunciation puzzle. Go on, give it a shot.

I’m a Creative Director, brand whisperer and idea wrangler with two decades of experience making big brands feel clever, human and occasionally a little bit famous. I’ve led regional and global campaigns for names like Vicks, McDonald’s, Clear, and Cadbury, with a healthy obsession for craft, culture and digital-first thinking.

Lately, I’ve been exploring the wild world of AI, not to replace creativity, but to remix it in surprising, mind-bending new ways.

So, whether it’s a Cannes-winning campaign, a pitch deck that sings, or an AI-powered brand stunt, I’m here to help ideas grow a pair.
(Of legs. Obviously.)