Title: Nothing to Hide
Client: Clear Shampoo (Unilever)

Nothing to Hide was more than a campaign line - it was a bold new identity for Clear.

Built on the insight that today’s youth crave honesty over perfection, the platform redefined dandruff care as an enabler of confidence, clarity, and emotional openness. Across a series of raw, real, and resonant films, we spotlighted stories of young people confronting self-doubt, anxiety, and inner pressure, head-on.

Because when your scalp is clear, your mind follows. And when you have nothing to hide, you show up as your truest self.

A powerful shift, from dandruff prevention to personal empowerment.